PPC campaign management – keyword research, campaign set up, monitoring and reporting
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Devising strategies to drive online traffic to the company website.
Prepare online newsletters and promotional emails and organize their distribution through various channels
Implement and maintain SEO strategies & Carry out SEO outreach and link building for a number of clients
Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget
Create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports
A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO,
PPC, Social Media (FB,Twitter,Instagram,Google+), Affiliate Marketing, Email Marketing
depth knowledge of Google Adwords & Facebook Promotions
Should be highly up-to-date with advances in web technology
Strong skills in online marketing, branding, social media marketing and copywriting
Strong written and verbal communication
Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should
know what makes a product innovative in the digital world
Must be able to think creatively about innovative approaches to marketing.
Experience of Photoshop (Graphic Designing) would be an advantage.