Expert skill level in the design tools, e.g. Photoshop, Illustrator and prototyping tools like Axure, Sketch, etc. Good foundation in graphic design principles, typography, color, iconography, visual identity design and appropriate visual design techniques for different delivery mediums. Apply modern and cutting edge User Interface Design principals Maintain design consistency via the use of style guides, style sheets and enforcement of established standards and best practices. Solid experience in creating wireframes, storyboards, user flows, process flows and site maps.