The Marketing Manager is the custodian of the Brand both, in the domestic and international markets.
JDHL is rock solid when it comes to Ops, Technology, Product, IP and R&D. We now need to build our Marketing prowess and reach the big market out there. The Marketing Manager along with the Team should help us bridge that gap and take the organization to the next level.
We are looking for a creative, ambitious individual who has the capability and drive to paint the open canvas for all upcoming Marketing initiatives at JDHL, both in India, SAARC, Middle East, Africa and North America.
Our products have successfully helped the Users across the globe in solving their problems around age, cardio, weight, stress and depression. JDHLs quality has always withstood stiff competition from international brands. We are seeking a dynamic professional who is proud to own and promote JDHLs Make in India brand.
1.Brand Building -
Create a stronger brand presence in our TG market of India, SAARC, Middle East, Africa & North America
Take ownership of building a strong online presence of the existing product portfolio in the high-end Medical Equipments sector
Generate interest in our TG companies like Neuro-Physio Therapists, Ortho-Physio Therapists, Sports Medicine, Beauty & Wellness, etc
Improve the social presence of our Brand and our Founders on various social media platforms; increase the traffic and generate active interest on our website
2.Qualified Lead Generation -
Explore and implement the right marketing vehicles with an intention of generating quality leads, both online and offline
Become an active partner in our Vision 2022 of 3X in Revenue & EBITDA
Keep the warm leads hooked to our products during the long sales closure period; during this long gestation period (which can last up to a year), share industry updates, business trends, subject matter developments, promotional events, trade shows and KOL (key opinion leaders) view points
Partner with Sales Leads Database companies and get actively involved in generating qualified leads
Enhance our Inbound Leads generation and partner with Sales to grow our Revenues
Lead the offline Marketing activities like Campaigns, Product Launch, ATL & BTL Marketing and PR
Ensure the availability of marketing materials for all Sales Reps, responsible for creating and distributing all the marketing collaterals
Lead and run the Digital Marketing strategy for Brand products
Put us on the Trade Shows and Industry Forums where both, our Products and Founders earn traction
Lead all prelaunch and post launch activities to ensure that the Brand and the New Product gets maximum visibility
4.Team Development -
Develop a Brand Pitch and train our internal Marketing Team to become more efficient and effective
Train and develop the existing team on technical/SME skills as well as soft skills
Overall, understand our products and our DNA and become a Brand Ambassador who tells our story to the digital and physical business worlds
Prior experience of working with Medtech or Medical Devices Manufacturers is a plus
Experience of building Brands/Products right from Strategy to PR is a plus
Proven experience in seamlessly integrating the direct and digital worlds of marketing is required
Solid track record of generating and nurturing leads is mandatory
Past experience of working with B2B, Product companies in the US & European markets is a plus
Dealing with ambiguity and leading young, energetic team members to achieve consistent results is a must
- Experience 8-10 year(s)
- Positions 1
- Industry /